Key takeaways
We are introducing Fabrik Analytics, our own intelligence platform for fashion and footwear brands.
It gives teams a single, clear view of how a brand is performing across direct-to-consumer, wholesale and marketing, so decisions are based on the full picture rather than scattered reports, built directly out of the reporting Fabrik already does for its own clients rather than bought in from a third party.
The problem with fragmented data
Most brands run on a patchwork of dashboards: one for the store, another for ads, a spreadsheet for wholesale, and a finance system that only tells the story a month after it mattered.
The numbers rarely line up between them, stock counts drift out of sync with what marketing thinks is available to sell, and the time spent stitching everything together by hand is time not spent acting on it.
By the time a founder or a finance lead has a true, reconciled view of margin and performance, the moment to react to it has usually passed.
This is the exact problem Fabrik's own team ran into building P&L reports for clients by hand across DTC, wholesale and marketing before Fabrik Analytics existed, which is precisely why we ended up building it ourselves.
What Fabrik Analytics does
Fabrik Analytics brings the key signals into one place, connecting Shopify, Meta, Google and Klaviyo so a brand's ecommerce, paid media and CRM data all sit in a single live view rather than four separate logins.
It connects channel performance, marketing efficiency and wholesale activity so you can see what is working, what is not, and where to put the next pound, without waiting for someone to compile a report. The aim is simple: less reporting, more deciding.
A live P&L, not a month-end one
At the centre of the platform is a real-time profit and loss view, pulling revenue, cost of goods, marketing spend and margin together as they happen rather than reconstructing them after the month closes.
For a brand managing tight margins across DTC and wholesale at once, seeing true profitability daily rather than monthly changes what a founder or finance lead can act on.
A promotion that looks like it is driving revenue can quietly be eroding margin, and Fabrik Analytics is built to surface that the same day, not at the end of the quarter.
Stock and SKU performance in one view
Fashion and footwear brands live and die by SKU-level detail: which colourway is moving, which size run is about to run out, which style is quietly becoming dead stock.
Fabrik Analytics tracks stock and SKU performance alongside sales and marketing data, so a brand can see not just what is selling, but what is selling profitably and what needs a markdown plan before it becomes a problem.
That visibility matters just as much for a wholesale account manager watching sell-through at a retail partner as it does for a DTC team managing the online store.
Campaign efficiency without leaving the platform
Rather than logging into Meta and Google separately to check how paid media is performing, Fabrik Analytics pulls campaign efficiency into the same view as revenue and margin. That means a brand can see, in one place, whether a channel is actually contributing to profitable growth, not just driving traffic or clicks.
It is the difference between optimising for vanity metrics and optimising for the P&L, which is the standard every Fabrik client is already held to in our own reporting.
Commission calculation and invoicing, handled
Fabrik's own retainer-plus-commission model depends on clean, trusted numbers, so Fabrik Analytics also handles commission calculation and invoicing directly from the same live data set.
That removes a layer of manual reconciliation between what a brand's dashboards say and what ends up on an invoice, keeping the entire commercial relationship transparent and built on the same figures both sides can see. Neither party is left waiting on a spreadsheet to confirm what has actually been earned in a given month.
Revenue forecasting built on real numbers
Because the platform already has live sales, stock and marketing data connected, it can forecast revenue from a brand's actual trajectory rather than a static spreadsheet model that goes stale the moment trading conditions shift.
For brands planning stock intake, cash flow or the next season's marketing budget, a forecast grounded in live performance is a materially better starting point than one built from last quarter's export.
Built as a Shopify app, built for how brands actually work
Fabrik Analytics is deployed as a Shopify app, so it sits inside the same environment a brand's team is already working in day to day, rather than asking anyone to learn a separate piece of software or manage a second login.
That decision was deliberate: the platform is shaped around how fashion and footwear brands actually operate, across seasons, channels and regions, which is what makes the numbers meaningful rather than generic.
It was designed and built in-house rather than adapted from a generic retail analytics tool, specifically so the metrics that matter to a fashion or footwear brand, sell-through by size run, wholesale margin by account, seasonal campaign efficiency, are first-class parts of the platform rather than an afterthought.
Complementary to Klaviyo, not competing with it
Fabrik Analytics is not designed to replace the platforms a brand already relies on. As a Klaviyo Master Partner, Fabrik built the platform to sit alongside Klaviyo and similar tools, pulling their performance data into the same P&L view rather than asking a brand to choose between them.
The goal is one connected picture of the business, not another system to manage in isolation, and that principle extends to Google, Meta and every other channel Fabrik Analytics connects to.
Who it is built for
Fabrik Analytics is built for the kind of brand Fabrik already works with: fashion and footwear businesses running DTC and wholesale side by side, usually with a dedicated ecommerce or wholesale sales manager already in place, who need one trusted set of numbers rather than four partial ones.
It is the reporting backbone of the consolidation argument we make in One Partner, One Plan: a brand cannot hold one partner accountable for the whole P&L without one shared view of it.
It is not a generic ecommerce dashboard sold off the shelf, it is the reporting infrastructure Fabrik uses to run its own client accounts, now available directly inside a brand's own Shopify admin.
Why we built it ourselves
Most agencies report on a brand's performance using whatever tools that brand already has in place, which usually means Fabrik would be limited to the same fragmented view every other team is working from.
Building Fabrik Analytics in-house meant we were not constrained by what an off-the-shelf analytics vendor decided a fashion or footwear brand needs to see. It also means the platform evolves alongside how Fabrik itself works with clients, rather than sitting still while our own reporting standards move on.
As Fabrik's Growth Studio model has matured, so has the platform underpinning it, and that will keep being true as new channels and new client needs come into scope.
One version of the truth
Fashion brands have never lacked data. What they have lacked is one version of it that the founder, the finance lead and the marketing team all trust. That is the gap Fabrik Analytics was built to close, and it is rolling out with our clients now.
