Insights
Guides, updates and client stories on scaling fashion and footwear brands across the UK, EU and GCC.
The A/W26 Pre-Season Checklist: Getting Your Shopify Store Ready for Peak Trading
Black Friday 2026 is 27 November. The brands that post their best numbers in Q4 are the ones who spent the summer fixing their store, not the ones who started...
NewsAI Labels on Product Imagery: What the EU AI Act Now Requires, and How adidas Is Already Responding
AI-generated imagery shown to EU customers now needs a clear label under the EU AI Act, and adidas is already doing it....
AnnouncementsGet Your Best Seller Out of Your Prospecting Ads: Inside the New Fabrik Intelligence Updates
If your best seller is not the product winning new customers at the lowest friction point, it should not be eating prospecting...
NewsFrasers Group Buys Harvey Nichols. So What Happens to Its GCC Stores?
Frasers Group has bought Harvey Nichols out of a pre-pack administration, ending 35 years of Dickson Poon family ownership. The question the...
MarketingCreator Content Won't Replace Your Campaign Imagery. Here's How They Work Together
Fashion sells aspiration, not outcomes. Why campaign imagery still leads the funnel for fashion brands, and the narrower, genuinely useful job creator...
MarketingQ4 Starts Now: The Fashion Brand's Playbook for October to December
The decisions that decide Q4, stock commitments, creative production, budget pacing, email calendars and site readiness, all lock in August. A market-split...
NewsThe EU De Minimis Rule Is Now Live: What UK Fashion Brands Shipping to Europe Must Do Now
The EU scrapped its €150 duty-free threshold on 1 July 2026, and every UK parcel now carries customs duty. What the change...
RetailTwo-Hour Delivery Is the Expectation: Why Fulfilment Speed Decides GCC Expansion
Ounass averages 89-minute delivery across the UAE. For fashion brands entering the GCC, fulfilment speed is not a logistics detail, it is...
AnnouncementsThe New CTRNE Website: Two Customers, One Stone, and a Brand Rebuilt Around Its Purpose
CTRNE's new website is live. One consolidated brand story for two very different customers, built to put citrine, the merchant's stone, and...
TechnologyHow to Get Your Shopify Products Found in ChatGPT and AI Shopping Agents
AI-referred orders to Shopify grew nearly 13x year on year in Q1 2026, and those shoppers convert around 50% higher than organic...
MarketingOne Partner, One Plan: Why Fashion Brands Are Consolidating Agencies in 2026
Most GBP2m+ fashion and footwear brands run five or six vendors at once, and nobody owns how they perform together. Here's the...
MarketingWhat Klaviyo Announced at K:LDN 2026: The Retention Marketing Takeaways
Klaviyo's fifth K:LDN drew 1,000+ marketers to Tobacco Dock and set out its vision for an autonomous CRM. Here's what the announcements...
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