Insights
Guides, updates and client stories on scaling fashion and footwear brands across the UK, EU and GCC.
The EU De Minimis Rule Is Now Live: What UK Fashion Brands Shipping to Europe Must Do Now
The EU scrapped its €150 duty-free threshold on 1 July 2026, and every UK parcel now carries customs duty. What the change costs, who pays it, and how to protect...
RetailTwo-Hour Delivery Is the Expectation: Why Fulfilment Speed Decides GCC Expansion
Ounass averages 89-minute delivery across the UAE. For fashion brands entering the GCC, fulfilment speed is not a logistics detail, it is...
AnnouncementsThe New CTRNE Website: Two Customers, One Stone, and a Brand Rebuilt Around Its Purpose
CTRNE's new website is live. One consolidated brand story for two very different customers, built to put citrine, the merchant's stone, and...
TechnologyHow to Get Your Shopify Products Found in ChatGPT and AI Shopping Agents
AI-referred traffic to Shopify is up 7x year-on-year. Product discovery is shifting toward conversational AI, and the brands getting recommended are not...
MarketingOne Partner, One Plan: Why Fashion Brands Are Consolidating Agencies in 2026
Most GBP2m+ fashion and footwear brands run five or six vendors at once, and nobody owns how they perform together. Here's the...
MarketingWhat Klaviyo Announced at K:LDN 2026: The Retention Marketing Takeaways
Klaviyo's fifth K:LDN drew 1,000+ marketers to Tobacco Dock and set out its vision for an autonomous CRM. Here's what the announcements...
TechnologyShopify's New Subcollections: What Actually Changes, and What It Means for SEO
Shopify's new Collection Sources API adds subcollections and variant targeting for cleaner merchandising and taxonomy. Here's what it actually changes, and whether...
TechnologyShopify Summer '26 Editions: The Features Fashion Brands Should Actually Use
Shopify's Summer '26 Editions brought 150+ updates, from native checkout components to the Universal Commerce Protocol going on by default. Here's what...
AnnouncementsLoake Launches on Level Shoes: English Heritage Arrives in Dubai
English heritage shoemaker Loake is now live on Level Shoes, Dubai's home of luxury footwear, in a deal brokered directly by Fabrik...
NewsShopify Payments Launches in the UAE for Plus Merchants
Shopify Payments is now generally available to Shopify Plus merchants in the UAE. Here is who qualifies, what you need to activate...
AnnouncementsOliver Sweeney Launches on Ounass with Fabrik and FNAD
British footwear house Oliver Sweeney is now live on Ounass, the Middle East's leading luxury destination. A partnership between Oliver Sweeney, FashionNet...
AnnouncementsIntroducing Fabrik Analytics, Our Intelligence Platform
Fabrik Analytics is our proprietary intelligence platform, giving fashion and footwear brands a single, clear view of performance across DTC, wholesale and...
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