Scaling Brands Beautifully

Peregrine Clothing Beats Every FY Q1 Target With Fabrik

2023 - 2026DTCUKFashionMenswear

Key Results

Peregrine Clothing, the British heritage menswear brand, has worked with Fabrik since August 2023. In the first quarter of FY 2026/27, that partnership delivered a clean sweep: every monthly revenue target exceeded, £113.9k in net sales plus shipping against a target of £89.3k, and ad spend landing within 0.6% of the planned budget across Meta and Google. All of it tracked live in Fabrik Analytics against a full P&L. This is how we did it.

127.5%

Of Q1 revenue target delivered

3/3

Monthly revenue targets exceeded in Q1

0.6%

Ad spend variance against the Q1 budget

6.7x

Blended MER across Meta and Google in Q1

Target
Actual

FY Q1 revenue target vs actual by month
Month (FY 2026/27 Q1)	Target	Actual
Apr 26	£35194	£44562
May 26	£35946	£46874
Jun 26	£18182	£22490

How We Did It

Fabrik has run Peregrine Clothing's paid growth since August 2023, a three year partnership built on accountability to real financial targets rather than platform metrics:

Set quarterly revenue and ad budget targets against Peregrine's full FY 2026/27 plan, with every month tracked in Fabrik Analytics from day one.
Ran Meta and Google as a single performance system with one budget, one commercial brief and one reporting view, rather than two competing channels.
Gave the Peregrine team live P&L visibility in Fabrik Analytics, covering ad spend, contribution margin, payment fees, returns and shipping, so every decision was made in financial terms.
Held ad spend to plan with discipline: Q1 spend landed at £17,107 against a £17,000 budget, a variance of 0.6%, while revenue ran 27.5% ahead of target.
Result: all three monthly revenue targets exceeded (126.6%, 130.4% and 123.7% attainment), £113.9k delivered against an £89.3k target, and a 6.7x blended MER for the quarter.

Services: Paid Social, Paid Search, Email & CRM

What the client says

Fabrik have your back. Jason is so passionate, you can just see he and the team are obsessed with delivering outstanding work. Working with Fabrik Analytics has allowed us to see live P&L in real time and track our targets against real performance, and we're happy to say Fabrik have hit every single one in Q1.

Sophie Clayton

Head of Online Trading, Peregrine Clothing