Paid Social

£5,000.00

Paid Social

Name: Paid Social
Brand: Fabrik
Price: 5000.00 GBP
Availability: InStock

Case Studies:

Peregrine Clothing Beats Every FY Q1 Target With Fabrik

View Case Study

Altura Launches Meta Ads From Zero to £127k Sales

View Case Study

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Fabrik is a paid social agency for fashion brands across the UK, EU and Middle East. As Meta specialists, we manage Facebook and Instagram campaigns from creative production to bid strategy as part of a fully integrated performance system.

Most brands compete for attention on paid social. Fabrik earns it. With scroll-stopping creative, structured campaign architecture and continuous testing, we scale paid social efficiently across the UK, EU and Middle East. Every campaign is briefed alongside paid search, email and CRM and content production so nothing operates in isolation.

Paid social inside Growth Studio™ means your Meta campaigns are always connected to your creative assets, your Shopify performance and your commercial targets. One team, one brief, one P&L.

Paid Social

Meta ad accounts are built around the brand's product tiering, not generic campaign templates.

Internal labels are applied to every SKU in the Meta catalogue based on the Fabrik Analytics scorecard. HERO products receive protected spend and dedicated creative. GROWTH products are tested at higher budgets. LIQUIDATE-tier products are excluded from Dynamic Product Ad feeds entirely. Spending media budget to promote negative-margin inventory is not a strategy.

The label structure means catalogue-based campaigns automatically serve the right products without manual changes every time the scorecard updates. When a product moves tier, the label moves with it and the campaign responds.

Men and women experience fashion advertising from completely different starting points.

Women need to see how a garment fits and moves on a real body. Fabric drape, silhouette in motion, fit across proportions. That visual information is what converts a browser and reduces returns. Men respond to product integrity: construction detail, material quality, how a shoe looks worn in.

Running a single mixed campaign for both audiences produces creative that convinces neither.

Budget split mirrors the commercial reality. If menswear is 70% of the catalogue and 70% of turnover, it gets 70% of the spend. That alignment prevents stock imbalance: over-investing in one gender's advertising sells through that side of the inventory and leaves the other accumulating.

Separate campaigns mean separate landing pages. Meta sends one click to one URL. A woman clicking a women's creative who lands on a mixed-gender homepage has already lost the reason she clicked. Gender separation protects the purchase path and makes attribution clean.

Premium fashion sells through desire, not data tables. Creative is built to show product in an environment people look at and want.

Collection ads build awareness through full-screen branded sequences. Dynamic Product Ads run with catalogue frames designed to present three product images in a single unit, showing multiple angles or colourways that directly affect purchase confidence. Flexible format adapts assets across placements automatically, maintaining the visual standard across every surface without manual reformatting.

Results are tracked through Fabrik Analytics against margin contribution, not click-through rate. The creative that drives the most revenue is not always the creative that drives the most profit.

High-value Klaviyo segments sync directly into Meta as custom audiences.

Repeat buyers, VIP customers, and category-specific purchasers all become Meta audiences for retargeting and lookalike seeding. The segmentation logic that drives email flows drives the paid social audience architecture.

One behavioural dataset. Two channels acting on it simultaneously.

A dip in Meta ROAS in August does not mean the strategy is broken.

Fabrik Analytics benchmarks performance against seasonality baselines, GCC trading cycles, and wider consumer confidence data. The team distinguishes between a structural issue and an environmental one before making any account changes.

Fashion retail has predictable quiet periods. Restructuring a well-built account because of a seasonal dip is one of the most common and costly mistakes in fashion paid media.

The Numbers

£5,000,000+

In Ad Spend

15+

Years in Fashion marketing

100%

Client Retention Rate in 2025

Client Onboarding & Strategy Development

We begin with a detailed onboarding questionnaire to gather everything we need to understand your brand fully—just like we’re part of your team. This allows us to create a bespoke strategy tailored to your fashion and footwear goals.

FAQs

Fabrik partners with premium fashion footwear and sports brands ready to scale across the UK, EU, and Middle East. We work best with brands that have proven product-market fit and are focused on sustainable, long-term growth.

Most agencies operate in silos. Fabrik doesn’t. Our Growth Studio™ unites digital marketing, content and media, Shopify Plus, wholesale, physical retail, and go-to-market strategy into one connected solution, with full accountability from a single partner.

Both. Individual services can stand alone, but our strongest results come from integrated partnerships where every channel is aligned. This removes gaps, speeds up execution, and ensures smarter decision-making across the business.

We measure success against clear commercial KPIs, including revenue growth, conversion, customer lifetime value, sell-through, and market expansion. Every strategy is data-led, performance-tracked, and continuously optimised.

You’ll work with a dedicated, cross-functional team led by a single point of accountability. Strategy, creative, media, commerce, and wholesale all move together, with one team and one agenda. Yours.

Yes. International growth is a core part of our model. From Shopify Plus builds and performance marketing to wholesale distribution, physical retail, and go-to-market planning, we help brands expand confidently across the UK, EU, and Middle East.