Paid Social
From Dhs. 12,000 a month
Bought against margin, not revenue.
With scroll-stopping creative, structured campaign architecture and bid strategy read against margin rather than revenue.
Every campaign is briefed alongside paid search, email and CRM and content, against the same merchandising plan and the same margin targets. Paid social is never run as an isolated channel.
Fifteen years of buying media for fashion.
How we run it.
Account structure mirrors your merchandising plan
Meta ad accounts are built around the brand's product tiering, not generic campaign templates.
Internal labels are applied to every SKU in the Meta catalogue based on the Fabrik Analytics scorecard. HERO products receive protected spend and dedicated creative. GROWTH products are tested at higher budgets. LIQUIDATE-tier products are excluded from Dynamic Product Ad feeds entirely. Spending media budget to promote negative-margin inventory is not a strategy.
Gender segmentation built into every account
Men and women experience fashion advertising from completely different starting points.
Women need to see how a garment fits and moves on a real body. Fabric drape, silhouette in motion, fit across proportions. That visual information is what converts a browser and reduces returns. Men respond to product integrity: construction detail, material quality, how a shoe looks worn in.
Collection ads, DPAs and flexible format
Premium fashion sells through desire, not data tables. Creative is built to show product in an environment people look at and want.
Collection ads build awareness through full-screen branded sequences. Dynamic Product Ads run with catalogue frames designed to present three product images in a single unit, showing multiple angles or colourways that directly affect purchase confidence. Flexible format adapts assets across placements automatically, maintaining the visual standard across every surface without manual reformatting.
Klaviyo segments synced into Meta
High-value Klaviyo segments sync directly into Meta as custom audiences.
Repeat buyers, VIP customers, and category-specific purchasers all become Meta audiences for retargeting and lookalike seeding. The segmentation logic that drives email flows drives the paid social audience architecture.
Performance read against market context
A dip in Meta ROAS in August does not mean the strategy is broken.
Fabrik Analytics benchmarks performance against seasonality baselines, GCC trading cycles, and wider consumer confidence data. The team distinguishes between a structural issue and an environmental one before making any account changes.
Attribution you can trade on.
Our own platform, and an official Shopify app. Free to use, and free to keep.
Margin at SKU level
COGS against spend, so the scorecard decides which products get protected budget.
New customer contribution
Acquisition separated from retention, so paid social is not credited with repeat revenue.
Seasonality baselines
GCC trading cycles and consumer confidence, so a quiet month is read correctly.
Cross-channel view
Paid social beside search, email and Shopify performance on one dashboard.
What the retainer covers.
Creative production
Concept through to delivery, iterated weekly against performance and reformatted across every placement.
Campaign architecture
Account build, audience structure, bid strategy and daily budget management across Meta, TikTok and Pinterest.
Catalogue management
SKU labelling from the Fabrik Analytics scorecard, so spend follows margin and liquidation stock stays out of the feed.
Reporting
Live margin and COGS at SKU level, a weekly trading call and a monthly review against plan.
Fabrik genuinely are an extension of the team.
Live inside two weeks.
We learn your margin
We map your catalogue to margin and find what the current account is already getting right. Nothing profitable gets switched off.
Campaigns go live
New campaign architecture live, creative in production, spend following your hero products rather than your whole catalogue.
You see the truth
A clean read on what the channel is actually contributing to margin, judged against seasonality rather than the last agency.
Selected work.
Paid Social, one of twelve.
Separate teams on separate briefs means every channel defends its own number. One brief, one P&L, and nobody optimising at another channel's expense.
Before you enquire.
Who is Fabrik best suited for?
How is Fabrik different from a traditional agency?
Do you offer individual services or a full growth partnership?
How do you measure success?
Who will we be working with day to day?
Can you support international expansion?
Fabrik is a paid social agency for fashion brands across the UK, EU and Middle East. As Meta specialists, we manage Facebook and Instagram campaigns from creative production to bid strategy as part of a fully integrated performance system.
Most brands compete for attention on paid social. Fabrik earns it. With scroll-stopping creative, structured campaign architecture and continuous testing, we scale paid social efficiently across the UK, EU and Middle East. Every campaign is briefed alongside paid search, email and CRM and content production so nothing operates in isolation.
Paid social inside Growth Studio™ means your Meta campaigns are always connected to your creative assets, your Shopify performance and your commercial targets. One team, one brief, one P&L.
