Luxury Streetwear Brand Launches in the GCC with £1.2m Sales

Scaling Brands Beautifully

Luxury Streetwear Brand Launches in the GCC with £1.2m Sales

2021 – 2025WholesaleGCCFashion, FootwearMenswear, Womenswear

Key Results

Over four years, Fabrik built a UK luxury streetwear brand's wholesale presence across the GCC, from zero stockists in SS21 to ten prestige retail partners by FW25, including Galeries Lafayette, Rubaiyat, Printemps and Ounass. Seasonal wholesale revenue grew from £10k to £220k, with more than £1.2m generated in total. This is how we did it.

£220k
Latest season revenue (FW25)
£1.2m
Total wholesale revenue (SS21–FW25)
120x
Revenue growth since SS21
10
Active retail partners
Wholesale order value by season Wholesale Order Value (£) by Season.Wholesale Order Value (£) £0 £50k £100k £150k £200k £250kAmerican Rag - SS21: £10000SS21American Rag - FW21: £30000FW21American Rag - SS22: £40000SS22American Rag - FW22: £40000Galeries Lafayette Dubai - FW22: £20000Pop-Up Beirut - FW22: £10000FW22American Rag - SS23: £60000Galeries Lafayette Dubai - SS23: £20000Rubaiyat KSA - SS23: £15000Printemps Doha - SS23: £20000SS23American Rag - FW23: £60000Galeries Lafayette Dubai - FW23: £40000Rubaiyat KSA - FW23: £30000Six Concept Store - FW23: £15000Printemps Doha - FW23: £15000FW23American Rag - SS24: £60000Galeries Lafayette Dubai - SS24: £40000Rubaiyat KSA - SS24: £45000Galeries Lafayette Doha - SS24: £15000Six Concept Store - SS24: £15000Six Concept Store (Beirut) - SS24: £5000Printemps Doha - SS24: £15000SS24American Rag - FW24: £60000Galeries Lafayette Dubai - FW24: £40000Rubaiyat KSA - FW24: £45000Six Concept Store - FW24: £20000Printemps Doha - FW24: £15000FW24American Rag - SS25: £60000Galeries Lafayette Dubai - SS25: £40000Rubaiyat KSA - SS25: £45000Six Concept Store - SS25: £20000Printemps Doha - SS25: £15000SS25American Rag - FW25: £60000Galeries Lafayette Dubai - FW25: £40000Rubaiyat KSA - FW25: £50000Galeries Lafayette Doha - FW25: £15000Six Concept Store - FW25: £10000Printemps Doha - FW25: £20000Ounass - FW25: £25000FW25Season
  • American Rag
  • Galeries Lafayette Dubai
  • Rubaiyat KSA
  • Galeries Lafayette Doha
  • Six Concept Store
  • Six Concept Store (Beirut)
  • Printemps Doha
  • Pop-Up Beirut
  • Ounass
Wholesale order value by season
SeasonAmerican RagGaleries Lafayette DubaiRubaiyat KSAGaleries Lafayette DohaSix Concept StoreSix Concept Store (Beirut)Printemps DohaPop-Up BeirutOunass
SS21£10000£0£0£0£0£0£0£0£0
FW21£30000£0£0£0£0£0£0£0£0
SS22£40000£0£0£0£0£0£0£0£0
FW22£40000£20000£0£0£0£0£0£10000£0
SS23£60000£20000£15000£0£0£0£20000£0£0
FW23£60000£40000£30000£0£15000£0£15000£0£0
SS24£60000£40000£45000£15000£15000£5000£15000£0£0
FW24£60000£40000£45000£0£20000£0£15000£0£0
SS25£60000£40000£45000£0£20000£0£15000£0£0
FW25£60000£40000£50000£15000£10000£0£20000£0£25000

How We Did It

Fabrik built the brand's presence from the ground up, taking a slow, strategic, and controlled entry approach:

  • Began with a consignment placement at American Rag to test the market.
  • Transitioned into larger orders while carefully expanding into tier-one retailers.
  • Adopted a strategy of underpromising and overdelivering to build retailer confidence and long-term relationships.
  • Used Fabrik's on-the-ground knowledge to navigate regional nuances and avoid missteps.

Services: Agent Representation, Showrooms

What the client says

Fabrik understood the GCC market better than anyone we'd worked with. They grew our wholesale presence carefully, protected the brand at every step, and the results speak for themselves.

Brand Director

UK Luxury Streetwear Brand

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