Key takeaways
Oliver Sweeney, the British footwear house known for its craftsmanship and design-led men's shoes, is now live on Ounass, the Middle East's leading luxury shopping destination. The launch went live on 20 June and brings the brand to shoppers across the GCC.
The launch
From 20 June, Oliver Sweeney's collections are available on Ounass, giving customers in the UAE and the wider GCC direct access to the brand's signature footwear. It marks a considered entry into one of the region's most important luxury channels.
A three-way partnership
The launch is the result of a close partnership between Oliver Sweeney, FashionNet Anton Dell (FNAD) and Fabrik. Oliver Sweeney brings the product and the heritage. FNAD, the international brand-expansion and sales-agent network that connects fashion and footwear brands with the right partners across markets, opened the door. Fabrik joined the two up on the ground, coordinating wholesale sell-in and the digital groundwork so the brand lands well and converts.
Why the GCC
Demand for premium menswear and footwear across the GCC continues to grow, and Ounass sits at the centre of it. A presence on the platform puts Oliver Sweeney in front of a highly engaged luxury audience, with the credibility that comes from the right retail partner.
How Fabrik helped
Fabrik supported the launch across wholesale strategy, showroom presence and digital readiness, making sure the brand's first impression on Ounass matched its standards. It is exactly the kind of work we do for fashion and footwear brands entering the region.
