Insights
Guides, updates and client stories on scaling fashion and footwear brands across the UK, EU and GCC.
AnnouncementsGet Your Best Seller Out of Your Prospecting Ads: Inside the New Fabrik Intelligence Updates
If your best seller is not the product winning new customers at the lowest friction point, it should not be eating prospecting...
MarketingCreator Content Won't Replace Your Campaign Imagery. Here's How They Work Together
Fashion sells aspiration, not outcomes. Why campaign imagery still leads the funnel for fashion brands, and the narrower, genuinely useful job creator...
MarketingQ4 Starts Now: The Fashion Brand's Playbook for October to December
The decisions that decide Q4, stock commitments, creative production, budget pacing, email calendars and site readiness, all lock in August. A market-split...
MarketingOne Partner, One Plan: Why Fashion Brands Are Consolidating Agencies in 2026
Most GBP2m+ fashion and footwear brands run five or six vendors at once, and nobody owns how they perform together. Here's the...
MarketingWhat Klaviyo Announced at K:LDN 2026: The Retention Marketing Takeaways
Klaviyo's fifth K:LDN drew 1,000+ marketers to Tobacco Dock and set out its vision for an autonomous CRM. Here's what the announcements...
AnnouncementsIntroducing Fabrik Analytics, Our Intelligence Platform
Fabrik Analytics is our proprietary intelligence platform, giving fashion and footwear brands a single, clear view of performance across DTC, wholesale and...
AnnouncementsKlaviyo at Shoptalk Luxe: Inside the Inaugural Abu Dhabi Summit
Klaviyo made its debut at the inaugural Shoptalk Luxe summit in Abu Dhabi, with Fabrik representing the platform to the region's luxury...
MarketingFarrellys at the Footballer Fits Gala: A Sportswear Brand's Introduction to Football's Fashion World
Farrellys, the sports brand behind some of the game's sharpest team kits, got a rare introduction to football's fashion world at the...
AnnouncementsClub 1984 x Endrick: Inside the SW Magazine Collaboration
Real Madrid forward Endrick fronted a feature for Club 1984 in SW magazine. Here's how the shoot came together, and the introduction...
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