Influencer marketing for fashion brands — Fabrik

Influencer Marketing

£5,000.00
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Influencer marketing for fashion brands — Fabrik
  • Influencer marketing for fashion brands — Fabrik
Influencer Marketing

Influencer Marketing

Case Studies:

Peregrine Clothing Beats Every FY Q1 Target With FabrikView Case Study Altura Launches Meta Ads From Zero to £127k SalesView Case Study
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Influencer marketing for fashion and footwear brands across the UK, EU and Middle East. Credible voices, aligned to performance goals, not just reach.

Most influencer campaigns chase follower counts. Fabrik prioritises commercial relevance. We align creators with brand values and campaign objectives, supporting paid social and organic strategies. Every creator partnership is briefed from the same commercial agenda as your paid media assets and UGC content so output is consistent and measurable.

Influencer marketing inside Growth Studio™ means creator content feeds directly into your performance marketing system. One brief, one team, one commercial outcome.
Meta Business Partner logo on a white background
Shopify Plus Partner logo with a shopping bag icon on a black background

Influencer Marketing

Campaign Architecture, Not One-Off Posts

Influencer activity at Fabrik is built into the broader channel architecture. Briefing, creative direction, and performance tracking are integrated with the paid social and email calendar.

Posts are timed to campaign moments: drops, restocks, and seasonal windows. The marketing calendar drives the influencer plan, not the other way around.
Audience Fit Over Audience Size

Selection criteria are audience demographics, gender alignment, product category fluency, and content quality. Follower count is not a primary selection metric.

A menswear creator with 50,000 engaged followers in the right age group and geography outperforms a lifestyle creator with 500,000 followers who does not genuinely wear the product category. The brand fit has to be credible for the content to convert.
Gender-Led Briefing

Menswear and womenswear are briefed as entirely separate categories with separate casting, separate styling direction, and separate creative intent.

A woman browsing Instagram needs to see how a garment looks on a body she recognises, at a scale that gives her real information about fit, drape, and proportion. A man looking at footwear content needs to see product integrity: construction quality, how the shoe looks worn, what the material does over time. These audiences are processing the creative from different starting points, and the brief has to reflect that.

Spend allocation across genders mirrors the commercial split. If menswear generates 70% of revenue, the influencer brief reflects that ratio.
Rights and Usage Built Into Every Agreement

Influencer agreements include paid media usage rights as standard. Content produced for an organic post is also cleared for Meta dark ads, email headers, and PDP lifestyle imagery.

That rights structure means influencer production costs cover multiple channels. Renegotiating rights for paid usage after the fact is a cost that gets built into the brief from the start.
Performance Integrated With the Commercial Model

Influencer performance is not measured in likes or reach. It is tracked against DTC conversion data in Fabrik Analytics: how much revenue the associated campaigns generated, how the products featured performed against their SKU tier targets.

Content that looks successful by social metrics but does not drive margin-positive revenue gets a different brief next time.

The Numbers

£5,000,000+

In Ad Spend

15+

Years in Fashion marketing

100%

Client Retention Rate in 2025

Client Onboarding & Strategy Development

We begin with a detailed onboarding questionnaire to gather everything we need to understand your brand fully—just like we’re part of your team. This allows us to create a bespoke strategy tailored to your fashion and footwear goals.

FAQs

Who is Fabrik best suited for?

Fabrik partners with premium fashion footwear and sports brands ready to scale across the UK, EU, and Middle East. We work best with brands that have proven product-market fit and are focused on sustainable, long-term growth.
How is Fabrik different from a traditional agency?

Most agencies operate in silos. Fabrik doesn’t. Our Growth Studio™ unites digital marketing, content and media, Shopify Plus, wholesale, physical retail, and go-to-market strategy into one connected solution, with full accountability from a single partner.
Do you offer individual services or a full growth partnership?

Both. Individual services can stand alone, but our strongest results come from integrated partnerships where every channel is aligned. This removes gaps, speeds up execution, and ensures smarter decision-making across the business.
How do you measure success?

We measure success against clear commercial KPIs, including revenue growth, conversion, customer lifetime value, sell-through, and market expansion. Every strategy is data-led, performance-tracked, and continuously optimised.
Who will we be working with day to day?

You’ll work with a dedicated, cross-functional team led by a single point of accountability. Strategy, creative, media, commerce, and wholesale all move together, with one team and one agenda. Yours.
Can you support international expansion?

Yes. International growth is a core part of our model. From Shopify Plus builds and performance marketing to wholesale distribution, physical retail, and go-to-market planning, we help brands expand confidently across the UK, EU, and Middle East.

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