Influencer Marketing
From Dhs. 12,000 a month
Audience fit over audience size.
Credible voices matched on audience fit rather than follower count, briefed to a commercial goal and a calendar.
Every partnership is briefed alongside paid media assets and UGC, against the same merchandising plan and the same margin targets. Influencer is never run as an isolated channel.
Fifteen years of creator work in fashion.
How we run it.
Campaign architecture, not one-off posts
Influencer activity at Fabrik is built into the broader channel architecture. Briefing, creative direction, and performance tracking are integrated with the paid social and email calendar.
Posts are timed to campaign moments: drops, restocks, and seasonal windows. The marketing calendar drives the influencer plan, not the other way around.
Audience fit over audience size
Selection criteria are audience demographics, gender alignment, product category fluency, and content quality. Follower count is not a primary selection metric.
A menswear creator with 50,000 engaged followers in the right age group and geography outperforms a lifestyle creator with 500,000 followers who does not genuinely wear the product category. The brand fit has to be credible for the content to convert.
Gender-led briefing
Menswear and womenswear are briefed as entirely separate categories with separate casting, separate styling direction, and separate creative intent.
A woman browsing Instagram needs to see how a garment looks on a body she recognises, at a scale that gives her real information about fit, drape, and proportion. A man looking at footwear content needs to see product integrity: construction quality, how the shoe looks worn, what the material does over time. These audiences are processing the creative from different starting points, and the brief has to reflect that.
Rights and usage built into every agreement
Influencer agreements include paid media usage rights as standard. Content produced for an organic post is also cleared for Meta dark ads, email headers, and PDP lifestyle imagery.
That rights structure means influencer production costs cover multiple channels. Renegotiating rights for paid usage after the fact is a cost that gets built into the brief from the start.
Performance integrated with the commercial model
Influencer performance is not measured in likes or reach. It is tracked against DTC conversion data in Fabrik Analytics: how much revenue the associated campaigns generated, how the products featured performed against their SKU tier targets.
Content that looks successful by social metrics but does not drive margin-positive revenue gets a different brief next time.
Attribution you can trade on.
Our own platform, and an official Shopify app. Free to use, and free to keep.
Margin at SKU level
COGS against spend, so the scorecard decides which products get protected budget.
New customer contribution
Acquisition separated from retention, so paid social is not credited with repeat revenue.
Seasonality baselines
GCC trading cycles and consumer confidence, so a quiet month is read correctly.
Cross-channel view
Paid social beside search, email and Shopify performance on one dashboard.
What the retainer covers.
Creator sourcing
Selected on audience fit and demographic overlap rather than follower count, against the campaign's commercial goal.
Campaign architecture
A briefed programme with a calendar, run alongside paid social and the content plan, not a run of one-off posts.
Rights and usage
Paid usage and whitelisting negotiated into every agreement, so the content that performs can run as an ad.
Reporting
Creator output tracked to margin contribution through Fabrik Analytics rather than to reach.
Fabrik have your back.
Briefed inside two weeks.
We learn your audience
Your customer data and margin mapped, then creators matched on demographic overlap rather than following.
Partnerships go live
First creators briefed to a commercial goal, with usage rights in place so the content can run as an ad.
You see the truth
Creator output tracked to margin contribution through Fabrik Analytics, not to reach.
Influencer Marketing, one of twelve.
Separate teams on separate briefs means every channel defends its own number. One brief, one P&L, and nobody optimising at another channel's expense.
Before you enquire.
Who is Fabrik best suited for?
How is Fabrik different from a traditional agency?
Do you offer individual services or a full growth partnership?
How do you measure success?
Who will we be working with day to day?
Can you support international expansion?
Influencer marketing for fashion and footwear brands across the UK, EU and Middle East. Credible voices, aligned to performance goals, not just reach.
Most influencer campaigns chase follower counts. Fabrik prioritises commercial relevance. We align creators with brand values and campaign objectives, supporting paid social and organic strategies. Every creator partnership is briefed from the same commercial agenda as your paid media assets and UGC content so output is consistent and measurable.
Influencer marketing inside Growth Studio™ means creator content feeds directly into your performance marketing system. One brief, one team, one commercial outcome.
