Insights
Guides, updates and client stories on scaling fashion and footwear brands across the UK, EU and GCC.
The A/W26 Pre-Season Checklist: Getting Your Shopify Store Ready for Peak Trading
Black Friday 2026 is 27 November. The brands that post their best numbers in Q4 are the ones who spent the summer...
NewsAI Labels on Product Imagery: What the EU AI Act Now Requires, and How adidas Is Already Responding
AI-generated imagery shown to EU customers now needs a clear label under the EU AI Act, and adidas is already doing it....
AnnouncementsGet Your Best Seller Out of Your Prospecting Ads: Inside the New Fabrik Intelligence Updates
If your best seller is not the product winning new customers at the lowest friction point, it should not be eating prospecting...
NewsThe EU De Minimis Rule Is Now Live: What UK Fashion Brands Shipping to Europe Must Do Now
The EU scrapped its €150 duty-free threshold on 1 July 2026, and every UK parcel now carries customs duty. What the change...
AnnouncementsThe New CTRNE Website: Two Customers, One Stone, and a Brand Rebuilt Around Its Purpose
CTRNE's new website is live. One consolidated brand story for two very different customers, built to put citrine, the merchant's stone, and...
TechnologyHow to Get Your Shopify Products Found in ChatGPT and AI Shopping Agents
AI-referred orders to Shopify grew nearly 13x year on year in Q1 2026, and those shoppers convert around 50% higher than organic...
MarketingOne Partner, One Plan: Why Fashion Brands Are Consolidating Agencies in 2026
Most GBP2m+ fashion and footwear brands run five or six vendors at once, and nobody owns how they perform together. Here's the...
TechnologyShopify's New Subcollections: What Actually Changes, and What It Means for SEO
Shopify's new Collection Sources API adds subcollections and variant targeting for cleaner merchandising and taxonomy. Here's what it actually changes, and whether...
TechnologyShopify Summer '26 Editions: The Features Fashion Brands Should Actually Use
Shopify's Summer '26 Editions brought 150+ updates, from native checkout components to the Universal Commerce Protocol going on by default. Here's what...
NewsShopify Payments Launches in the UAE for Plus Merchants
Shopify Payments is now generally available to Shopify Plus merchants in the UAE. Here is who qualifies, what you need to activate...
AnnouncementsIntroducing Fabrik Analytics, Our Intelligence Platform
Fabrik Analytics is our proprietary intelligence platform, giving fashion and footwear brands a single, clear view of performance across DTC, wholesale and...
AnnouncementsFabrik Is Now a Shopify Plus Partner in the UAE
Fabrik is now a certified Shopify Plus Partner, one of a select few agencies in the UAE. Here is what enterprise-grade Shopify...
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