About Us
Having built a brand in the luxury footwear sector we're now on a mission to share our expertise.
Having built a brand in the luxury footwear sector we're now on a mission to share our expertise.
Fabrik is led by Jason West and Dario Neri, two founders with deep, hands-on experience across fashion eCommerce, wholesale, and international market expansion.
Jason brings a performance-led background rooted in digital marketing, Shopify Plus, and commercial growth, working closely with brands to scale online revenue and build robust eCommerce foundations. Dario leads wholesale and market expansion, drawing on years of experience placing premium fashion, footwear, and sports brands with leading retailers across the UK, EU, and Middle East.
Together, they have built Fabrik as a unified growth studio, assembling a specialist team across digital marketing, content and media, Shopify Plus design and build, wholesale management and distribution, physical retail, and go-to-market strategy. Every discipline works as one, removing silos and ensuring brands grow with clarity, speed, and accountability.
This combination of founder-led strategy and integrated execution is what sets Fabrik apart. We build the systems, stories, and storefronts that power fashion’s next global names, built to scale beautifully.
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In 2018, founder Jason, launched his first eCommerce business in the luxury footwear space.
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We make things that work better and last longer. Our products solve real problems with clean design and honest materials.