Klaviyo email marketing for fashion brands — Fabrik

Email & CRM

£5,000.00

Email & CRM

Name: Email & CRM
Brand: Fabrik
Price: 5000.00 GBP
Availability: InStock

Case Studies:

Peregrine Clothing Beats Every FY Q1 Target With Fabrik

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Fabrik is a Klaviyo Master Platinum partner and specialist email marketing agency for fashion brands. We manage the full CRM and retention stack across the UK, EU and Middle East, including flows, segmentation, lifecycle campaigns and list growth.

Most fashion brands underuse retention. Fabrik systemises it. Using Klaviyo, automated flows and lifecycle strategies, we increase repeat purchase and lifetime value. Email and CRM is managed alongside paid social, paid search and influencer marketing so acquisition and retention work from the same brief.

Email and CRM inside Growth Studio™ means your Klaviyo strategy is always connected to your content calendar, your Shopify performance and your P&L. Growth does not stop at acquisition.

Email & CRM

Fashion email works when it is built around the customer's buying behaviour, not a default flow library. Fabrik's Klaviyo programme starts with the commercial model: what the brand sells, who buys it, and when they buy it.

Fabrik holds Klaviyo Master Platinum Partner status, one of a small number of agencies globally to reach that level, and the only one in the UAE. That means early access to new platform features, a direct line to Klaviyo's product team, and architecture depth that a standard partner account cannot provide.

Every account is built from scratch around the brand's product categories, gender split, and trading calendar.

Men and women approach fashion purchases differently, and the barriers that stop each of them buying are not the same.

Women return fashion items at a higher rate. The concern at point of purchase is fit: will this look right, will it fit the way it looks on the model, how difficult is it to exchange. Abandoned cart flows for women address those barriers directly. Detailed size information, clear returns policy, and imagery showing fit across different proportions. Post-purchase, reassurance reduces doubt and reduces returns.

Men's barriers are different. Conviction on quality and craft is what converts hesitation. Abandoned cart flows for men reinforce product integrity: materials, construction, longevity. Post-purchase, reinforcing the decision they made builds loyalty.

Klaviyo sign-up forms capture gender at point of entry. From that point, every subscriber routes into the correct flow architecture. Two journeys built separately from welcome sequence through to winback.

Klaviyo segments do not stay inside Klaviyo.

High-value buyer lists, lapsed customers, category-specific purchasers, and gender-split audiences all sync into Meta and Google as custom audiences. The same behavioural data that improves email relevance improves paid targeting.

One capture point. Two channels acting on the same customer intelligence.

Every client fills out a marketing calendar covering drops, restocks, key events, and seasonal windows. That calendar drives the Klaviyo flow structure.

Winback sequences are timed to low-traffic periods. Restock alerts are triggered by inventory events in Shopify. Post-purchase flows are written around the specific product category, not a generic thank-you template.

A customer who has just bought a heritage leather shoe needs different post-purchase content than a customer who bought a seasonal knitwear piece. The flows reflect that difference.

Email open rates are not a success metric.

Revenue contribution, repeat purchase rate, and CRM-attributed margin are tracked through Fabrik Analytics alongside every other DTC channel. When the question is whether to invest in a new flow or increase paid social budget, both options are visible in the same commercial view.

The CRM is not a separate channel with its own dashboard. It is part of the same P&L that every other decision gets made from.

The Numbers

£5,000,000+

In Ad Spend

15+

Years in Fashion marketing

100%

Client Retention Rate in 2025

Client Onboarding & Strategy Development

We begin with a detailed onboarding questionnaire to gather everything we need to understand your brand fully—just like we’re part of your team. This allows us to create a bespoke strategy tailored to your fashion and footwear goals.

FAQs

Fabrik partners with premium fashion footwear and sports brands ready to scale across the UK, EU, and Middle East. We work best with brands that have proven product-market fit and are focused on sustainable, long-term growth.

Most agencies operate in silos. Fabrik doesn’t. Our Growth Studio™ unites digital marketing, content and media, Shopify Plus, wholesale, physical retail, and go-to-market strategy into one connected solution, with full accountability from a single partner.

Both. Individual services can stand alone, but our strongest results come from integrated partnerships where every channel is aligned. This removes gaps, speeds up execution, and ensures smarter decision-making across the business.

We measure success against clear commercial KPIs, including revenue growth, conversion, customer lifetime value, sell-through, and market expansion. Every strategy is data-led, performance-tracked, and continuously optimised.

You’ll work with a dedicated, cross-functional team led by a single point of accountability. Strategy, creative, media, commerce, and wholesale all move together, with one team and one agenda. Yours.

Yes. International growth is a core part of our model. From Shopify Plus builds and performance marketing to wholesale distribution, physical retail, and go-to-market planning, we help brands expand confidently across the UK, EU, and Middle East.