Club 1984 Lifts AOV 33% With App-Free Upsells

Two goals: a higher average order value and a faster site. Most upsell tactics trade one for the other. Here is how Fabrik delivered both in one release:

• Removed the unnecessary apps. Every third party app is a tax on load time, so we stripped out the ones the site did not need, including the recommendation app, and rebuilt their jobs natively. The site got faster before we added a single new feature.
• Made sizing information impossible to miss. The number one pre-purchase question is answered clearly on the page, so shoppers commit with confidence instead of hesitating or bouncing.
• Added a frequently bought together carousel to the product page, powered by our bespoke Shopify algorithm. It runs on every order, tallies which products customers genuinely buy together, and applies a decay rule so the most recent orders carry the most weight. Recommendations evolve with every drop, with zero manual upkeep and zero app weight.
• Built a new cart drawer with one click upsells, so adding a matching piece at the point of commitment takes a single tap.
• Automated the drop banner on the homepage. It switches to email capture three days before a drop, then back to a shop the drop call to action the moment the drop lands. What used to be a manual edit before and after every release now runs itself, which saves hours on every drop and removes the risk of the wrong message sitting live at the moment that matters most.
• Proved it with data, not opinion. Since launch: average order value up 33% from £59.57 to £79.44, units per order up 14% from 1.4 to 1.6, and conversion rate flat. Customers spend more, the site runs faster, and nothing was added that slows the journey down.