Oliver Sweeney's Ounass Reorder Lands 70% Up
Key Results
Fabrik placed Oliver Sweeney onto Ounass, the Middle East's leading luxury destination, and stayed on the account after it went live. Ten weeks later Ounass came back with a repeat order 70 per cent larger than the first.
Ounass competes on curation rather than catalogue size, which makes a bigger second order a specific kind of signal: the platform is choosing to give more space to a brand it has now watched sell. That is the outcome a GCC entry is actually for, and it is the one most brands never reach.
+70%
Bigger repeat order
10 weeks
From live to repeat order
2
Orders in the first season
The Numbers
Ounass order value, indexed to the first order
Order value indexed (first order = 100)
- Ounass order value
Order value from Ounass, indexed so the first order equals 100. Ten weeks on a platform that allocates shelf space rather than selling it, and the second order came back 70 per cent larger.
| Order | Ounass order value |
|---|---|
| First order | 100 |
| Repeat order | 170 |
