Loake's Second Level Shoes Order Lands 289% Up
Fabrik is Loake's agent in the GCC. We placed the Northamptonshire shoemaker into Level Shoes, Dubai's home of luxury footwear, and stayed on the account after it went live. Pairs were selling off the shop floor within three days. Ten weeks later Level Shoes reordered, at nearly four times the size of the first order.
Anyone can make an introduction. The order that follows the first one is the part that proves the placement was right, and it is where most GCC market entries quietly stall. This is how a launch became a growing account.
Level Shoes order, indexed to the first order
- Level Shoes order value
The Level Shoes order, indexed so the first one equals 100. Ten weeks on the shop floor was all it took. Buyers do not reorder a brand that is sitting, and they do not quadruple an order on one that is not selling.
| Order | Level Shoes order value |
|---|---|
| First order | 100 |
| Second order | 389 |
The right brand, in the right room.
Great work by Dario Neri, Jason West and the Fabrik team. Level Shoes has been a long-term strategic target for Loake, and we are delighted to launch with such a strong partner in the region.
