Fabrik Growth Studio™ — fashion marketing for premium brands

Fabrik Analytics

£5,000.00
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Fabrik Growth Studio™ — fashion marketing for premium brands
  • Fabrik Growth Studio™ — fashion marketing for premium brands
Fabrik Analytics

Fabrik Analytics

Case Studies:

Peregrine Clothing Beats Every FY Q1 Target With FabrikView Case Study Altura Launches Meta Ads From Zero to £127k SalesView Case Study Luxury Streetwear Brand Launches in the GCC with £1.2m SalesView Case Study
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Growth Studio™ is Fabrik's integrated commercial model for fashion and footwear brands at £2m+. It brings digital marketing, content and media, Shopify Plus and wholesale under one team, one brief and one invoice.

Most fashion brands at £2m+ are managing three or four agencies and getting contradictory reporting, no joined-up strategy and no single point of commercial accountability. Growth Studio™ removes that entirely. One Client Strategy Director owns your full commercial agenda. Every specialist executes under one brief, one P&L.

The incentive model is different, too. As your growth increases, a quarterly bonus pool is created and distributed across the delivery team. The team is incentivised to grow your revenue, not protect a retainer.

One team. One brief. One invoice. Working with fashion, footwear and sports brands at £2m+ across the UK, EU and the Middle East. From £5,000/month.
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Shopify Plus Partner logo with a shopping bag icon on a black background

Fabrik Analytics

One Live View Across Every DTC Channel

Fabrik Analytics connects Shopify, Meta, Google, and Klaviyo into a single live view of DTC performance. Revenue, spend, returns, and margin sit in one place rather than across four separate dashboards that never quite agree.

This is a DTC tool. It covers the direct channels: ecommerce, paid social, paid search, and email. Wholesale sits outside this view by design.
SKU Scoring Across the Catalogue

Every product in the catalogue is scored and assigned a tier: Hero, Growth, Maintain, Liquidate, Dormant, or Exclude. The scoring runs on live sales data, margin contribution, and inventory position.

Brands stop guessing which products to push and which to wind down. The data makes that call explicit, and the merchandising and media plan follows from it.
Creative Performance Benchmarked Against Margin

Ad creative is tracked at the asset level and benchmarked against margin contribution, not ROAS. An ad that drives high revenue on a low-margin product is not performing well. An ad that drives modest revenue on a high-margin Hero SKU may be the most valuable asset in the account.

This distinction only becomes visible when creative data and product margin data sit in the same view.
Marketing Calendar as the Operating System

The marketing calendar runs alongside live DTC data. Every channel, email, paid media, organic, and on-site promotion, is planned in coordination so timing decisions are visible across the whole picture before they are made.

When a campaign goes live, the impact is visible in context. When performance shifts, the calendar shows what else changed at the same time.
Full P&L Visibility, Your Numbers Your Way

Custom cost inputs, fulfilment fees, returns rates, and overheads are built into the view so the margin number reflects the real business, not a platform's version of it. Finance teams can reconcile against what they see here.

The goal is not a marketing dashboard. It is a live operating view of DTC performance that a founder, a CFO, and a media buyer can all read from the same screen.

The Numbers

£5,000,000+

In Ad Spend

15+

Years in Fashion marketing

100%

Client Retention Rate in 2025

Client Onboarding & Strategy Development

We begin with a detailed onboarding questionnaire to gather everything we need to understand your brand fully—just like we’re part of your team. This allows us to create a bespoke strategy tailored to your fashion and footwear goals.

FAQs

Who is Fabrik best suited for?

Fabrik partners with premium fashion footwear and sports brands ready to scale across the UK, EU, and Middle East. We work best with brands that have proven product-market fit and are focused on sustainable, long-term growth.
How is Fabrik different from a traditional agency?

Most agencies operate in silos. Fabrik doesn’t. Our Growth Studio™ unites digital marketing, content and media, Shopify Plus, wholesale, physical retail, and go-to-market strategy into one connected solution, with full accountability from a single partner.
Do you offer individual services or a full growth partnership?

Both. Individual services can stand alone, but our strongest results come from integrated partnerships where every channel is aligned. This removes gaps, speeds up execution, and ensures smarter decision-making across the business.
How do you measure success?

We measure success against clear commercial KPIs, including revenue growth, conversion, customer lifetime value, sell-through, and market expansion. Every strategy is data-led, performance-tracked, and continuously optimised.
Who will we be working with day to day?

You’ll work with a dedicated, cross-functional team led by a single point of accountability. Strategy, creative, media, commerce, and wholesale all move together, with one team and one agenda. Yours.
Can you support international expansion?

Yes. International growth is a core part of our model. From Shopify Plus builds and performance marketing to wholesale distribution, physical retail, and go-to-market planning, we help brands expand confidently across the UK, EU, and Middle East.

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