Shopify Plus build and design for fashion brands — Fabrik

Shopify Plus Stores

£5,000.00

Shopify Plus Stores

Name: Shopify Plus Stores
Brand: Fabrik
Price: 5000.00 GBP
Availability: InStock

Case Studies:

Peregrine Clothing Beats Every FY Q1 Target With Fabrik

View Case Study

Altura Launches Meta Ads From Zero to £127k Sales

View Case Study

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Fabrik is a Shopify Plus Partner building and optimising Shopify Plus stores for fashion and footwear brands scaling across the UK, EU and GCC. From initial architecture through to multi-currency checkout and seasonal campaign drops, we handle the full commercial Shopify stack.

Most Shopify Plus builds for fashion brands are built to launch, not to scale. Navigation that does not support a growing catalogue. Checkout flows that were not built for multi-currency. Product pages that were not designed with conversion in mind. Fabrik plans for complexity from day one. Every build is designed to work alongside your paid media, Klaviyo and wholesale strategy from the start.

Shopify Plus inside Growth Studio™ means your store is always informed by what is converting in paid social, what is driving repeat purchase in email and what your commercial targets require. One team, one brief. Your store does not exist in isolation.

Shopify Plus Stores

Building a Shopify Plus store for a fashion brand is not the same as building one for a generic retailer. Navigation needs to be structured around how fashion customers shop: by gender first, then by category and product type.

Every Plus store Fabrik builds is reviewed against Shopify's enterprise standards. Brands benefit from Plus-tier features: checkout extensibility, B2B functionality, and priority support from Shopify's team. That infrastructure exists in service of the commercial model, not as a credential.

Product pages and collection sort orders are not left to default settings.

HERO products surface first. LIQUIDATE and EXCLUDE-tier SKUs are deprioritised in collection sorting and removed from ad-driving landing pages. Gender navigation sits as a primary structure with separate URLs for menswear and womenswear.

That URL structure matters for paid media. Meta sends one click to one URL. A women's paid campaign needs a women's destination. If that page does not exist as a discrete URL, attribution by gender breaks and the purchase path the ad created collapses at the click.

Post-purchase upsells, cross-sell blocks, bundle pricing, and in-cart recommendations are built into every Plus store from the start.

AOV uplift is tracked against margin contribution through Fabrik Analytics, not just average order value in isolation. The goal is profitable transactions, not higher baskets filled with low-margin products.

Multi-currency pricing, localised checkout, regional tax configuration, and market-specific URL structures are handled within Shopify Markets rather than through a separate international store.

Klaviyo locale-aware catalogues sync localised content and regional pricing into email flows. One store, multiple markets, one operational overhead.

Every Shopify Plus store we build connects to Fabrik Analytics on launch.

Shopify DTC revenue, Meta spend, Google spend, and Klaviyo CRM data merge into a single P&L view. The store is not just a front end. It is the data source that informs every channel decision from the first day of trading.

The Numbers

£5,000,000+

In Ad Spend

15+

Years in Fashion marketing

100%

Client Retention Rate in 2025

Client Onboarding & Strategy Development

We begin with a detailed onboarding questionnaire to gather everything we need to understand your brand fully—just like we’re part of your team. This allows us to create a bespoke strategy tailored to your fashion and footwear goals.

FAQs

Fabrik partners with premium fashion footwear and sports brands ready to scale across the UK, EU, and Middle East. We work best with brands that have proven product-market fit and are focused on sustainable, long-term growth.

Most agencies operate in silos. Fabrik doesn’t. Our Growth Studio™ unites digital marketing, content and media, Shopify Plus, wholesale, physical retail, and go-to-market strategy into one connected solution, with full accountability from a single partner.

Both. Individual services can stand alone, but our strongest results come from integrated partnerships where every channel is aligned. This removes gaps, speeds up execution, and ensures smarter decision-making across the business.

We measure success against clear commercial KPIs, including revenue growth, conversion, customer lifetime value, sell-through, and market expansion. Every strategy is data-led, performance-tracked, and continuously optimised.

You’ll work with a dedicated, cross-functional team led by a single point of accountability. Strategy, creative, media, commerce, and wholesale all move together, with one team and one agenda. Yours.

Yes. International growth is a core part of our model. From Shopify Plus builds and performance marketing to wholesale distribution, physical retail, and go-to-market planning, we help brands expand confidently across the UK, EU, and Middle East.