Fashion paid media ad creative — Fabrik

Paid Media Assets

£5,000.00
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Fashion paid media ad creative — Fabrik
  • Fashion paid media ad creative — Fabrik
Paid Media Assets

Paid Media Assets

Case Studies:

Peregrine Clothing Beats Every FY Q1 Target With FabrikView Case Study Altura Launches Meta Ads From Zero to £127k SalesView Case Study
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Paid media assets for fashion and footwear brands across the UK, EU and Middle East. Creative built specifically for Facebook ads, Instagram, Google ads and performance campaigns.

Most ad creative prioritises visuals over performance. Fabrik designs for conversion. Every asset is built to test, optimise and scale within a wider digital marketing system. Produced in-house alongside UGC and creator content and editorial campaigns, every asset is briefed from the same commercial agenda as the campaigns it feeds.

Paid media assets inside Growth Studio™ means your creative is always connected to your paid social and paid search performance data. Creative built for growth, not just output.
Meta Business Partner logo on a white background
Shopify Plus Partner logo with a shopping bag icon on a black background

Paid Media Assets

Built Around a Creative Testing Framework

Every creative brief specifies which variable is being tested: hook, format, product, messaging angle, or gender. Assets are not produced in isolation.

Results are tracked through Fabrik Analytics by margin contribution, not click-through rate. The creative that drives the most revenue is not always the creative that drives the most profit. That distinction drives the next brief.
Gender-Split Briefs, Gender-Split Assets

Men and women need to see fashion differently to be convinced by it.

A womenswear brief requires assets that show how a dress moves, how fabric drapes across different body shapes, how a silhouette looks on a real body. That information is what removes the sizing doubt that causes abandoned carts and high return rates.

A menswear brief for a leather shoe requires assets that show the toe box construction, the welt, the profile on foot, the grain of the leather. These are not tonal variations on the same creative. They are different visual arguments made to different customers.

Budget allocation is set before the brief is written and reflects the gender split in revenue and stock. The assets for each gender land on gender-specific product pages. Mixed creative hitting a mixed-gender landing page loses the precision that makes fashion paid media work.
SKU Priority Drives the Creative Brief

The Fabrik Analytics scorecard determines which products receive creative investment.

HERO SKUs get multiple variations tested at volume. GROWTH SKUs get initial test sets. MAINTAIN SKUs hold on evergreen creative. EXCLUDE-tier products are not briefed at all.

Spend and creative production follow the same commercial logic. The best-margin products get the most creative resource, not the products that look easiest to photograph.
Creative Scored by Margin, Not Metrics

Creative performance is tracked at the asset level through Fabrik Analytics, connected to Shopify margin data. The best-performing creative is not the highest ROAS creative. It is the asset generating the most margin-positive revenue at scale.

Gender ROAS is tracked separately. If women's creative is generating half the revenue per pound spent of men's, that is a signal about the creative and the landing page, not just the audience. The scorecard breaks performance by gender so the next brief corrects the specific variable that is underperforming.
Built to Adapt Across Markets

UK, EU, and GCC audiences respond differently to the same creative. Colour, copy tone, product category, and seasonal relevance all vary by market.

Assets are produced with adaptation in mind: core compositions that can be localised for copy, currency, and seasonal context without a full reshoot. That approach stretches production budgets across multiple markets from a single shoot investment.

The Numbers

£5,000,000+

In Ad Spend

15+

Years in Fashion marketing

100%

Client Retention Rate in 2025

Client Onboarding & Strategy Development

We begin with a detailed onboarding questionnaire to gather everything we need to understand your brand fully—just like we’re part of your team. This allows us to create a bespoke strategy tailored to your fashion and footwear goals.

FAQs

Who is Fabrik best suited for?

Fabrik partners with premium fashion footwear and sports brands ready to scale across the UK, EU, and Middle East. We work best with brands that have proven product-market fit and are focused on sustainable, long-term growth.
How is Fabrik different from a traditional agency?

Most agencies operate in silos. Fabrik doesn’t. Our Growth Studio™ unites digital marketing, content and media, Shopify Plus, wholesale, physical retail, and go-to-market strategy into one connected solution, with full accountability from a single partner.
Do you offer individual services or a full growth partnership?

Both. Individual services can stand alone, but our strongest results come from integrated partnerships where every channel is aligned. This removes gaps, speeds up execution, and ensures smarter decision-making across the business.
How do you measure success?

We measure success against clear commercial KPIs, including revenue growth, conversion, customer lifetime value, sell-through, and market expansion. Every strategy is data-led, performance-tracked, and continuously optimised.
Who will we be working with day to day?

You’ll work with a dedicated, cross-functional team led by a single point of accountability. Strategy, creative, media, commerce, and wholesale all move together, with one team and one agenda. Yours.
Can you support international expansion?

Yes. International growth is a core part of our model. From Shopify Plus builds and performance marketing to wholesale distribution, physical retail, and go-to-market planning, we help brands expand confidently across the UK, EU, and Middle East.

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