Case Study 2

Fabrik built the brand’s presence from the ground up, taking a slow, strategic, and controlled entry approach:


• Began with a consignment placement at American Rag to test the market.
• Transitioned into larger orders while carefully expanding into tier-one retailers.
• Adopted a strategy of underpromising and overdelivering to build retailer confidence and long-term relationships.
• Used Fabrik’s on-the-ground knowledge to navigate regional nuances and avoid missteps.