{"product_id":"farrellys-relaunch-content-case-study","title":"Farrellys Relaunches as a Fashion Inspired Sports Brand","description":"\u003cp\u003eFarrellys had two businesses that looked like two brands: B2B teamwear built on decades of sports manufacturing expertise, and a D2C lifestyle padel offering with fashion ambitions. For the relaunch, Fabrik's full in-house content team wrote one creative brief that unified both, then delivered it end to end with a two day, two location shoot in Dubai. One world, one identity: fashion inspired sportswear where teamwear and padel belong to the same story. This is how we did it.\u003c\/p\u003e","brand":"Fabrik","offers":[{"title":"Default Title","offer_id":54510389526812,"sku":null,"price":0.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/4150\/6076\/files\/farrellys-gallery-5_c739054d-5699-4856-bc7a-786d285d07f3.jpg?v=1788416415","url":"https:\/\/www.fabrik.ae\/products\/farrellys-relaunch-content-case-study","provider":"Fabrik","version":"1.0","type":"link"}