{"product_id":"ctrne-horizon-rebuild-case-study","title":"CTRNE Lifts Conversion 20% With a Full Horizon Rebuild","description":"\u003cp\u003eCTRNE, the UK wellness footwear brand founded by Tommy Fordham, sells a sneaker no one else can make: ethically sourced, NGTC-certified citrine embedded in every sole. Fabrik redesigned and rebuilt the entire website on Shopify's latest Horizon theme architecture, repositioning the brand footwear first with wellness wired in, and putting clear, per product sizing information at the heart of every product page. The early data since launch shows lift at every stage of the funnel: adds to cart up 47%, completed checkout up 30%, and overall conversion rate up 20%. This is how we did it.\u003c\/p\u003e","brand":"Fabrik","offers":[{"title":"Default Title","offer_id":54476878414108,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/www.fabrik.ae\/products\/ctrne-horizon-rebuild-case-study","provider":"Fabrik","version":"1.0","type":"link"}