{"product_id":"club-1984-aov-upsells-case-study","title":"Club 1984 Lifts AOV 33% With App-Free Upsells","description":"\u003cp\u003eClub 1984 came to Fabrik with two goals: increase average order value, and make the site faster. Most brands are told those pull against each other, because upselling usually means another app, and another app means a slower site. We did the opposite. We stripped out unnecessary apps, made sizing information impossible to miss, and built the upsell journey natively: a frequently bought together carousel on the product page powered by our bespoke Shopify algorithm, and one click upsells in a new cart drawer. The result since launch: average order value up 33%, units per order up 14%, and conversion rate untouched. This is how we did it.\u003c\/p\u003e","brand":"Fabrik","offers":[{"title":"Default Title","offer_id":54476991889692,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/www.fabrik.ae\/products\/club-1984-aov-upsells-case-study","provider":"Fabrik","version":"1.0","type":"link"}