{"product_id":"altura-meta-ads-case-study","title":"Altura Launches Meta Ads From Zero to £127k Sales","description":"\u003cp\u003eAltura, the UK cycling apparel brand and part of ZyroFisher, had never run Meta ads. In December 2025, Fabrik built the account from a standing start: new creative concepts, feed-controlled catalogue ads, and a marketing calendar built around real riding conditions and weather seasonality. Seven months later, Meta had driven £127k in attributed revenue at a 3.4 purchase campaign ROAS, alongside 7,945 new customers at a £15 blended acquisition cost. This is how we did it.\u003c\/p\u003e","brand":"Fabrik","offers":[{"title":"Default Title","offer_id":54263777853724,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/4150\/6076\/files\/Altura_Female_Bike_Rider.png?v=1782974017","url":"https:\/\/www.fabrik.ae\/products\/altura-meta-ads-case-study","provider":"Fabrik","version":"1.0","type":"link"}